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Palomar wanted to re-introduce their personal lines offerings with an exciting new brand, within a highly visible brick-and-mortar location, in a popular suburban setting.
From the naming of the product, to the logo design, to the supporting collateral materials and beyond, the visual brand was designed to reflect professionalism, trust, and communicate a sense of calm and reassuring confidence.
The Alabama Trucking Association Workers’ Compensation Fund wanted to rebrand their organization as the ATA Comp Fund to more closely align with a recent rebrand of their sister organization, the Alabama Trucking Association (ATA). In addition, the project also included a redesign of their website, ATACompFund.org.