Palomar wanted to re-introduce their personal lines offerings with an exciting new brand, within a highly visible brick-and-mortar location, in a popular suburban setting.
Background
Founded in 1954, Palomar Insurance is one of the oldest independent agencies in the Southeast, with a long history of serving a range of large commercial insurance markets. Because of the historic B to B nature of their client base, the personal lines insurance that Palomar offered was not top of mind to potential new customers, which presented an opportunity to grow this sector of the company. They wanted to re-introduce their personal lines offerings with an exciting new brand, within a highly visible brick-and-mortar location, in a popular suburban setting.
Challenges
In a highly competitive industry like insurance, you must first find your target audiences and provide sales solutions that convert customers. A strategic plan must be created to boost the existing personal lines business model that would positively impact the organization to generate leads and meet targets. And effectively budget for and activate the new brand strategy.
Solutions
The Palomar Plus brand was developed to be a friendly, personal lines face of the much larger parent company. We created a successful launch, led by a Marketing Action Plan that we developed and implemented with a tightly branded storefront location that included environmental graphics, collaterals, website, and a successful mass media intro.
Services Delivered
- Branding
- Marketing Action Plan
- Art Direction & Graphic Design
- Copywriting
- Marketing Strategy
- Motion Graphics
- Trade Show
- Exhibit Design and Management
- Television Production
- Radio Production
- Environmental Graphics
- Direct Mail
- Print Ad Production
- Website Design and Development
