• Revisit Your MAP Annually
  • Realistic and Aspirational
  • Rebrand? How To Know When It’s Time.

    Rebrand? How To Know When It’s Time.

    Camille says… A new brand is a major undertaking and makes everything you use obsolete. So why would you choose to do this? Because a rebrand at the right time for the right reasons can transform your organization. Learn what some of those reasons are and some of the steps you should take before you begin a rebranding effort. Read time: 2 minutes

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  • Marketing Action Planning for Professional Services Firms—It’s Time to Tune Up

    Marketing Action Planning for Professional Services Firms—It’s Time to Tune Up

    Stamp says… Is it time for a marketing plan tune-up for your organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Read time: 3 minutes 

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  • Effective Marketing Is Deliberate

    Effective Marketing Is Deliberate

    David says… Clients understand that managing marketing that delivers success for an organization is more complex than ever. A disciplined marketing approach is the most effective way to drive efficiency and effectiveness. Fortunately, we have a process that can help and have included links to some free resources you can leverage to follow this process. Read time: under 1 minute

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  • Revisiting Your Social Media Marketing Plan

    Revisiting Your Social Media Marketing Plan

    Stamp says… Like your Marketing Action Plan, your social media marketing strategy should continually evolve to reflect what data is telling you about the platform preferences and media consumption habits of your target markets. What made your social strategy successful two years ago likely will not have the desired impact today due to evolving trends and algorithms. So how do you stay ahead of the curve? Read time: four minutes 

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