Insights
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Is It Time for a Social Media Audit?
It's a good idea to audit your social media channels on an annual basis. Learn why and get some tips and resources you can use for your organization. Read time: under 2 minutes
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Revisiting Your Social Media Marketing Plan
Like your Marketing Action Plan, your social media marketing strategy should continually evolve to reflect what data is telling you about the platform preferences and media consumption habits of your target markets. What made your social strategy successful two years ago likely will not have the desired impact today due to evolving trends and algorithms. So how do you stay ahead of the curve? Read time: four minutes