In a 2-minute conversation with intellectual property attorney LaConya Murray, David Allred, Stamp's Strategy Director, discusses why service providers should protect their brand with a trademark.
David: As an example of a professional service that we worked with to build a brand was Invista Advisors. We renamed a company that was formerly two people's names, which is very typical for professional services, into a brand that will transcend those two individuals, allow them to grow, create value. And as we developed that brand and we got it to a point where we were ready to find out more about it, we enlisted LaConya. Now LaConya tell me about the process that you went through for Invista Advisors.
LaConya: If I recall correctly that wasn't the first name. If I'm recalling correctly there was another name, and we did our trademark clearance search and we were like "We can't use this name". And so we had to kind of go back to the board a little bit and come up with the new name, which is but aren't we glad we did that then. And uh, and that's what I love about Stamp Ideas is that you understand the value of making sure that the name is protected because it is an investment. And I really wish that more people in your profession or field would do that. Because if you do it too late it's going to be expensive to start that process all over again, so I'm really glad we were able to catch that. And now they're on the way to having a brand that's protected, that's unique to them, that's going to outlast them.