As one of the leading workers’ compensation insurance providers in Alabama, AlaComp selected Stamp to help reinvigorate their brand with an updated identity and various marketing initiatives, from online to social media to print.
AlaCOMP came to Stamp with a good reputation, knowledgeable agents, and a need to refine the nuances of their brand. We help them present a more cohesive and unified position to their clients and create a brand strategy that carries throughout all marketing and advertising efforts.
Website Refresh—View at AlaCOMPins.com
Our design and development team was able to carry the new brand over to a new website. It was important to maintain the overall site structure while enhancing the user experience—as well as the overall look and feel.
In the days leading up to the launch of AlaCOMP’s new website, we created a 9-post grid as a fun tease taking over their Instagram profile with the final post having a call to action to visit the new site.
We consolidated social media properties to streamline the brand’s digital presence with a fresh playbook, reporting structure, and strategy to drive awareness and engagement. Having in-house animation and content creation allows us to offer a streamlined and cost-effective approach to integrated marketing efforts across all channels.
Stamp worked alongside the AlaCOMP corporate team to forge a new brand story and develop an all-new creative direction for the master brand and its properties, including logo, brand architecture, and various collateral outputs.
The beehive and bee theme easily carry across the evolution of print materials, including a custom-made hard hat and photoshoot.
Multiple email templates and support images were created for our client partner to easily implement within their email platform.
Our in-house visual storyteller has helped build a library of photo assets for use across all marketing channels. Not only did our efforts get the company’s name in front of more people, but it also helped establish the people behind the brand. Selling insurance is all about trust, and we created individual profiles for team members as approachable and at the top of their game.
- Brand Awareness
- Art Direction & Graphic Design
- Social Media Listening
- Social Media Management
- Social Media Audit
- Website Design & Development
This animated Facebook Page header graphic was created to help announce the new Cross Border Coverage program.